Organic pet food
The global organic and natural pet food market reached a value of nearly US$23 Billion in 2020, according to a report by IMARC. The report also predicts the potential for huge growth during in the global market from 2021-2026.
Natural pet food contains organic ingredients that are free from chemical preservatives, antibiotics, GMOs and synthetic coloring. These help to boost immunity, minimize skin ailments and allergies, and prevent digestive disorders. This in turn improves life expectancy, and enhances metabolism in pets. Organic pet food is widely available as treats, snacks, liquid supplements, pellets, and kibble. They are packaged in pouches, bags, cans, and trays of varying sizes and shapes.
The report provides an analysis of the key trends alongside growth forecasts in different regions throughout the world.
Rising demand for natural pet food
It indicates pet humanisation trends, alongside rising concerns about the negative health impact of synthetic food on pets. This is what is driving the demand for organic and natural pet food.
Higher consumer living standards and their increased income levels have increased the sales for premium pet care. The wide availability of organic pet food, from multiple distribution channels to the emergence of e-commerce platforms are propelling market growth.
Rising demand for natural pet food, customized diets and pet meal plans is driving web sales of organic pet food. The introduction of flavour enhancers, high nutritional content and increased shelf like are all driving the market.
Packaging
Manufacturers are also replacing plastic with paper-based packaging for pet food. This innovative packaging is playing a crucial role in boosting the demand for these products in supermarkets and retail stores.
Clean labels
There is a growing awareness about clean labels within the pet market. The clean label pet food trend has led to innovation to satisfy customer demands. Companies are increasing R&D to supply shelf-stable and safe pet food. Competition is growing with the increasing demand for quality pet food; produced with limited amounts of ingredients to qualify as a clean label.
The introduction of clean labels is driving organic pet food demand but conventional food still dominates the market; in terms of import and volume. The organic sector of the pet market is anticipated to exceed US$ 23.5 Bn by 2029.
Various start-ups are now looking to enter the market. In January 2019, U.S. pet food brand Purina, announced the finalists of their third pet care innovation prize, encouraging start-ups to revolutionise pet nutrition. Companies are upcycling ingredients to create premium dog treats.
